Transactional marketing, impersonal interactions, and forgettable communities are killing your brandās momentum (and costing you revenue).
Ā
It's time to move beyond content.
Ā The future of competitive advantage is community.
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Why?Ā (And what do I mean by 'community'?)
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Building a subscription-based media company is hard. The creative energy required to make consistently great content is challenging enough without having to worry about revenue and churn.
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The answer is community.
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When you build an exclusive, digital home for your readers, you create an ecosystem of connection and loyalty.
By turning readers into engaged members through lively conversations and intimate events,Ā you create aĀ movement around your brand.
And the best part?Ā Revenue goes up. Churn goes down.
This is what I do.
I've built community for brands like HubSpot Media, Fangoria, Sony, and more.Ā
There's a reason so many great brands are busy building community.
Book a CallHow We Can Work Together:
Ā I focus exclusively on subscription-based media companies. Whether you're publishing online content or print magazines, if you're ready to move beyond passive readership, here's what we'll do:
Build the Strategy
I will work with you to develop a step-by-step roadmap,Ā covering every phase of the community launchĀ and mapping out deadlines and milestones.
Design the Offering
Next, we'll build the platform, programming, and communications plan to convert readers into actively engaged members.
Ā Launch the Community
We'll celebrate with a live launch, bringing founding members together and establishing a long-term cadence for high retention membership.
With over 20 years of experience, you'll be supported every step of the way.
Oh hey, I'm April šš¼Ā
I help subscription-based media companies build community ecosystems that drive retention, deepen loyalty, and make your brand the place yourĀ readers never want to leave.
For years, Iāve worked at the intersection of strategy, storytelling, and human behaviorāhelping creative teams move from āaudienceā to āaffinity.ā From launching national publications to leading community strategy forĀ newsletters like Trends by The Hustle, Iāve seen how the right kind of gatheringādigital or real-lifeācan turn readers into raving advocates.
My approach blends business clarity with high-touch execution. Iām not a community manager or a cheerleaderāIām the person who helps you build a strategic engine behind your content that keeps people coming back.
I only work with aĀ couple of clients at a time, so every partnership is hands-on and custom-built.
Ready to turn your subscribers into superfans?
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Let's Talk
What People Say:
Katherine
April is amazing. HerĀ wisdom is smart and relatable. She knows her space so well and brings in exactly the right expertise at exactly the right time.
Amanda
Every interaction was met with such care. My confidence grew as I experienced personal validation and saw others similarly supported. The level of care was palpable from day one.
Alexa
The way April brings community together is FIRE. She creates opportunities to build and grow together, while holding everyone accountable for taking steps forward, no matter how small.
Matt
The interactions have been incredible, both online and offline. April's insight and blueprints for success made everything click.Ā Ā Ā Ā
The Nitty Gritty
How I work...
Planning Sprint
At the start of every engagement, I facilitate a planning sprint with you and your team so that we beginĀ with full alignment.
Notion Hub
All work is shared and tracked through a Notion hub, including roadmap, project milestones, and meetings notes.
Communications
You'll have continuous async access to me via a shared Slack channel. We'll also meet every week or bi-weekly; your call.
Milestones
Project milestones will guide our meetings and our work, clearly outlining what's coming next and what needs to be done.
Complete Roadmap
Your roadmap will include everything from prelaunch to engagement, guidance on hiring a community manager and more.
Ongoing Support
I pride myself on supporting my clients forever. You'll have access to me for any questions down the road.
Subscribe to How to People and get way better at buildingĀ experiences people remember forever.
(for the right reasons)
