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Retention specialists helping brands create deeply human experiences across every touchpoint—from first click to lifelong community.

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We help brands create deeply human experiences across every touchpoint—from first click to lifelong community.

Let's Talk

You’re losing customers, revenue, and trust. 

 

Not because of your product, but because of the way your business makes people feel.

Few businesses lose customers because of quality.

 
They lose them because they treat people like transactions.
They scale too fast without thinking through the experience.
Or they automate before they design.
And sometimes because their unsubscribe flow has four dark patterns in it, and no one’s checked in years.
 
The result?
Slow churn.
Fewer referrals.
A brand that looks good from the outside, but quietly erodes from the inside.
Mediocre reviews and apathetic customers.
 

At Brandkind, we fix it.

Most businesses fail to design intentionally across the full customer journey.

 

They optimize for conversions in marketing, for automation in delivery, and for engagement in community—but each stage is built in isolation, by different teams, with different incentives.

The result is a fragmented experience that slowly erodes trust and leaks revenue.

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You don’t need another funnel.

 

You need to build a holistic customer experience that leaves them feeling respected and eager to keep buying from you.
 
Brandkind helps you audit and rebuild the full arc of your customer experience—from first impression to final offboarding—so your systems, messaging, and community all feel like they come from the same thoughtful brain.

Brandkind  helps companies audit and repair the  full customer experience-- from first touch to forever fan, utilizing The Human Business Method (HBM).

 

 The Human Business Method is a 30-day experience audit for brands that want straight answers.

One flat fee ($6K), one clear roadmap, zero BS

Timeline

The Human Business Method is delivered in 30 days—start to finish.

You’ll get a focused, friction-free process with a clear kickoff, precise checkpoints, and a final debrief that actually tells you what to do next. No dragging things out, no “next phase” sales pitch.

Methodology

We audit your full customer experience—from first impression to final touchpoint—using our Human Business Method framework.

We look for where trust is leaking, then give you plainspoken recommendations rooted in respect, dignity, and clarity. 

Cost

One flat fee: $6,000. No tiers, no surprise invoices, no “hop on another call to unlock the real value.”

You pay once and walk away with a complete, customized roadmap for improving your customer experience—delivered with total transparency.

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"Soft" concept. Serious results.

Words like "human" and "community" can feel like soft, less important parts of business, but the data is clear: the customer experience disconnect is costing 3.7 trillion dollars of decreased spending, customer churn, and damage to brand reputation.

Oh hey, I'm April 👋🏼 

I help brands redesign the way they treat people—so every interaction builds trust, not friction.

Through Brandkind and my framework, The Human Business Method, I work with media companies, education platforms, and value-led businesses to transform disconnected customer experiences into loyalty-building ecosystems.

For the last decade, I’ve worked at the intersection of strategy, systems, and human behavior—helping brands move from “just okay” to unmissable. From launching national publications to advising startups on trust-first marketing and community strategy, I’ve seen firsthand that the right kind of experience—from onboarding to offboarding—doesn’t just retain people. It makes them talk.

This work isn’t fluff. It’s strategic infrastructure for brands that want to grow without burning bridges. I’m not your cheerleader—I’m your partner in building a brand experience that actually respects people’s time, trust, and attention.

I only work with a few clients at a time, so every engagement is deeply custom and built for impact.

Ready to build a business people want to come back to?

 

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What People Say:

Katherine

April is amazing. Her wisdom is smart and relatable. She knows her space so well and brings in exactly the right expertise at exactly the right time.

Amanda

Every interaction was met with such care. My confidence grew as I experienced personal validation and saw others similarly supported. The level of care was palpable from day one.

Alexa

The way April brings community together is FIRE. She creates opportunities to build and grow together, while holding everyone accountable for taking steps forward, no matter how small.

Matt

The interactions have been incredible, both online and offline. April's insight and blueprints for success made everything click.       

THE HUMAN BUSINESS METHOD™

A framework for designing trust-first customer experiences at every stage.

 

A strategic system for evaluating, repairing, and redesigning every trust checkpoint in your customer journey—from first touch to community building.
It’s rooted in one belief: humanity isn’t a tradeoff. It’s a power move.

What it is

A strategic system for evaluating, repairing, and redesigning every trust checkpoint in your customer journey—from first touch to community building.


It’s rooted in equal parts buyer psychology, human behavior, and permission marketing. 

And it works.

The Four Pillars

The Human Business Method is based on four pillars:

  1. Respect is the Strategy
  2. Dignity is a Design Problem
  3. Enduring Brands Don’t Burn Bridges
  4. Humanity Isn’t a Tradeoff—It’s a Power Move

The Method

Week 1: We research your brand, messaging, and reputation to understand how you're positioned and perceived.
Week 2: We identify friction points and where trust is breaking down.
Week 3: We compile a clear audit with actionable recommendations.
Week 4: We deliver your roadmap and walk you through every step.

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