Working with production agencies, experience design studios, and theatres
to protect the moments that matter. 🪄
Sound familiar?
- You design a dynamic, gorgeous experience, only to have the artistry get overshadowed by fixable frustrations
- Your team pours their heart into the experience, but small gaps break the spell
- The Google reviews aren't reflecting the work you've put in
- Your team is too close to spot the experience gaps
Here's the thing:
Your guests are noticing every instance
where reality intrudes on wonder.
And when that wonder breaks, guests don't just leave disappointed - they leave with a story about whether your experience lives up to its promise.
How We Help:
We become your most attentive (and honest) visitor, diving into everything from entry to exit - catching all the moments that break or diminish the experience.
Such as:
The entry experience that breaks the spell before it starts
The "immersive" moments that feel more like a gift shop
The flow issues that make visitors check their phones
The operational gaps that turn magic into frustration
Methodology
No fluff; the process consists of four straightforward phases:
- Experience every touchpoint as your visitors do
- Transform intangible moments into actionable insights
- Identify where reality breaks the promise
- Create clear, tactical path to improvement
Check out our case studies for more info.
Two Ways to Work Together:
Experience Audit
Deep analysis uncovering every gap between promise and delivery.
- Complete journey documentation and flow mapping
- Detailed analysis of visitor friction points
- Prioritized findings with impact assessment
- Implementation roadmap with clear next steps
- Comprehensive recommendations report
- Presentation of findings to key stakeholders
Implementation Support
For teams ready to close the gap between vision and reality
- Guide your team through systematic improvements while maintaining operational flow
- Provide ongoing insight gathering and rapid feedback loops
- Develop internal capabilities to spot and prevent experience gaps
-
3-6 month engagement
Oh hey, I'm April 👋🏼
After years producing live shows for Sony and Infuse and running community at HubSpot, I discovered my superpower: spotting the tiny details that make or break experiences.
Whether I'm auditing an IP exhibition or analyzing a brand activation, I bring a unique blend of skills - live production expertise, sharp observation, and deep understanding of both creative vision and operational reality.
I see what others miss. Maybe it's because I've stood in so many shoes - show producer, community builder, experience designer. But I've learned that magic lives in the details, and sometimes the smallest fixes have the biggest impact on both visitor experience and ROI.
My work combines creative empathy with practical execution. I protect your vision while ensuring every operational detail supports it. And yes, I work with a specialized team for implementation, but every observation and insight comes directly from me.
Because in the end, this isn't just about fixing broken moments - it's about protecting the wonder you work so hard to create.
Subscribe to How to People and get way better at building experiences people remember forever.
(for the right reasons)
