$4.7 trillion dollars of sales are lost annually from fractured customer experiences
(Usually in thousands of tiny moments companies never even notice)
Sound familiar?
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Your marketing promises one experience, but customers get another
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Your processes make perfect sense... to you
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Everyone's focused on the big picture while the details are falling apart
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Your team is too close to see what's actually broken
Here's the thing:
Your customers notice everything.
Every confusing step.
Every friction point.
Every moment that makes them question their decision to trust you.
And they're making quiet decisions about whether to stay.
How I Help:
I become your most attentive (and honest) customer. I experience everything: your marketing, your onboarding, your product, your support - catching all the moments where expectation meets reality (and reality isn't winning).
Such as:
The welcome email that arrives three days too late
The 'seamless' experience that has more gaps than Swiss cheese
The registration form that makes people want to throw things
The support process that feels like solving a murder mystery
Then we fix it.
Not with corporate frameworks or buzzwords, but with clear, practical solutions that make your customers' lives easier.
Because sometimes the difference between keeping and losing a customer comes down to those tiny moments everyone else missed
Oh hey, I'm April 👋🏼
After running community at HubSpot, I noticed something that kept bugging me: companies were so focused on building community, they were missing all the little moments that were quietly driving customers away.
I've always been the person who notices everything. The awkward flows, the confusing messages, the tiny frustrations that add up to customers deciding 'this isn't worth it.' It's like having a superpower you can't turn off - I spot every detail that makes customers question their decision to stick around.
Now I'm on a mission to help companies see their business through their customers' eyes.
Think of me as your customer experience detective. I notice everything your customers notice (but never tell you about).
I work with a small, specialized team to implement solutions, but every audit and observation comes directly from me
The mission is simple: we help businesses remember how to human (and make more money as a result).
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